Intro
Maxxan Realty is a real estate agency specializing in property transaction both in primary and secondary market. In this case study, we will delve into the creation of a marketing campaign for different primary market of housing projects, showcasing the challenges faced, the approach taken, and the outcomes achieved through the ads campaign.
The Problem
The client, a real estate developers company, faced several challenges in their marketing efforts and is in urgent needs to sell their newly built housing project:
Limited Online Presence: Online presence wasn't strong and getting leads from a not so well-known real estate developers might be a tiny bit difficult.
Ineffective Marketing Strategy: The company is still over-reliant on physical roadshow and flyer campaign that took up more cost and inadequate metrics to analyze performances.
Bad Offers: There wasn't any kind of persuasive offers being made, just a statement.
Approach
A comprehensive strategy were made that focuses on omni-presence strategy:
Reach/Awareness Campaign: Using several numbers of ad set and ads with different creative format to reach out more people with more frequency of different displayed content. (we're deduct out repetition in ads) & (different days with different ads)
Irresistible Offer Write-Up: Wrote a compelling and persuasive offers by including more freebies in services and guarantees "ease of mind" by one-click approves all transaction.
Run Leads Generation: Using 5 ad sets (1 warm audiences + 4 cold). The 4 ad sets targeting different options (behavior, lookalike, interest etc). Then, combine with 3/4 different creatives (A/B test all the way).
Results
The campaign yielded several significant results:
Increased Online Visibility & Engagement: Higher number of engagement and interest shown on the page.
More Quality Leads: Higher number of qualifying leads flows through the funnels.
Established Brand Identity: It became the talk of the town as we keep the ads running for 4-5 months.
Conclusion
The ads campaign successfully addressed the challenges faced by the real estate developer, resulting in a significant improvement in their online presence, customer engagement and higher sales.
The customer base grows significantly and boost revenue for their upcoming housing project launches.
This case study illustrates the positive impact a well-executed advertising campaign can have on a client's success in the digital age.
