Intro
Lunch Breakz at Lunchbreakz.com is a blog site made for insightful discussions on marketing, tech, tools, books, and mindset. Inspired by the nostalgic atmosphere of casual lunchtime conversations we would often had. This case study explores the creation of Lunch Breakz and why it matters. From its humble beginnings as a passion project born out of a desire to share knowledge and spark meaningful conversations, to its evolution into a vibrant community of like-minded individuals seeking to learn, grow, and connect, Lunch Breakz has become a beacon of inspiration for people who wants to know more stuff fast.
The Problem
The problem at hand was the oversaturation newsletter and blog that is slowly generalized and became a place for affiliate marketing. It's just another place to shop rather than read.
Most Blogs Are Just A Storefront: A lot of big named blogs and newsletter site has become an entity that prioritizing profitability way more than readability.
Intrusive Ads: A lot of pop-ups and ads placement in an article creates distraction and dissatisfaction in reading experience.
Pay to Read: The worst of all, there are many good articles out there but we can only have a preview access of it because it requires sign-up or subscription.
Limited Books Summary Access: I loved to read but I don't often have the time for it, there wasn't any good enough places that shares the summary and highlighted content of a certain books. Why shouldn't knowledge be free?
Approach
To address these problems and create a highly readable and stunning visual concept. Lunch Breakz was born.
No Ads: Lunch Breakz does not accept and will not place any form of ads on the blog site.
Reader-Friendly: The blog site is designed around dark-theme for aa friendly reading experience.
No Sign Up: There's no account sign-up on Lunch Breakz to preserve anonymity.
Free Subscription for Life: Subscribe to Lunch Breakz's newsletter for free and unsubscribe anytime.
Free Highlighted Books Content: There will be a lot of free valuable content on both the blog and newsletter from time to time.
Results
Lunch Breakz has just been made by the time this is written and no marketing campaign has been carried out in the meantime.
However, a campaign launch efforts will be made on April 2024.
Conclusion
Lunch Breakz, the blog site designed to connect readers around the world for value-driven content, has successfully addressed the challenges faced by existing blogging platforms.
Through a user-centric approach, reading experience, and an emphasis on rewarding readers with free limited content, Lunch Breakz has managed to create a unique a rather unique blog site.
The future of Lunch Breakz is bright and as the words of it spread, readers themselves will evaluate it.
